Rodney is the CEO and Founder of 4Life Wealth Advisors, an independent private wealth firm with offices in New Braunfels and Victoria, TX. His 32 years of financial services experience has informed his belief that client service and ultimately success is best served by an independent model. Rodney has cultivated a team-based approach and process designed to deliver successful client outcomes.

One of the benefits of Rodney’s long tenure in the business is that he has had the pleasure of seeing his clients’ goals and dreams become reality. His most enjoyable moments are those shared with clients who have achieved their life goals, whether they be a fulfilling retirement, a fully funded child’s education, or impactful charitable donations.

Rodney and his team are active in the communities that they serve, supporting organizations including The Culture Council of Victoria, Habitat for Humanity, St Joseph High School, the New Braunfels Chamber of Commerce, CASA of Central Texas, and Food Bank of New Braunfels, among others.

Rodney enjoys camping, spending time on the river and traveling with his wife, Jill, and their 4 children, Chaston, Conner, Callee and Clare.

Eric joined 4Life Wealth in 2024 as a Partner and Senior Wealth Advisor. Eric is primarily involved with providing advanced personal financial planning and investment management to clients.

Eric has over 25 years of experience in financial services including his previous roles as a Regional Director and Vice president at Dimensional Fund Advisors, Regional Marketing Director at Hartford Funds and a fixed income Portfolio Manager at INVESCO.

A CFP professional, Eric holds a BS in International Business from Trinity University and an MBA in Finance from the University of Houston.

Eric and his wife Allyson have two children, Merritt(16) and Beau(14) and a Boxer(Cali). In his free time, he most enjoys being on the water in Rockport, TX fishing for Reds.

Julie, a proud Texan with deep roots in Comal County for over a quarter-century, embodies the spirit of community leadership and professional excellence. With a career spanning more than two decades in banking, Julie’s journey began in the heart of New Braunfels, where she cultivated her expertise at First State Bank before seamlessly transitioning through two acquisitions, ultimately serving as Vice President at Prosperity Bank.

In August 2022, Julie embarked on a new chapter and joined 4LIFE Wealth Advisors at its inception, as Chief Operating Officer, where she plays a pivotal role in driving the firm’s strategic vision and operational efficiency. She plays a multifaceted part in steering the team towards operational excellence and growth. Drawing upon her extensive background in banking and finance, she brings a unique blend of industry knowledge to forward-thinking leadership to every aspect of her role. Her strategic approach empowers our team and clients to navigate complexities with confidence and capitalize on emerging opportunities in today’s dynamic financial landscape.

Beyond her professional endeavors, Julie’s commitment to community engagement is unparalleled. She has dedicated countless hours to various initiatives, from supporting youth development as a Youth Leader at Crosspoint to advocating for the underprivileged as an ambassador for Feed the Hungry and serving at our very own New Braunfels Food Bank. Julie’s impact extends to her longstanding involvement with the New Braunfels Chamber, where she has been an active member for over two decades and a proud alumnus of Leadership New Braunfels, Class of 2012.

Julie’s passion for service is exemplified through her extensive volunteer work, including her 18-year tenure as a CASA volunteer and her current role on the CASA Advisory Board. As an active member of the Rotary Club of New Braunfels, Julie serves as Secretary of the Charitable Contribution Committee, contributes to the International Committee, and has chaired the club’s impactful Christmas in-service project, Making Spirits Bright.

Furthermore, Julie and her husband, Daniel, exemplify philanthropy through their involvement with the Braunfels Foundation Trust, where they both serve and actively participate in the Scholarship Committee, nurturing the educational aspirations of future generations in trade and skill.

Julie’s unwavering dedication to both professional excellence and community enrichment underscores her as a dynamic leader. She has been featured as a “Pillar of the Community” in New Braunfels Monthly Magazine, April 2024 issue.

Julie and her husband, Daniel, enjoy traveling, being on the water, live music, a good ole dance hall and visiting their daughter Alyssa, who currently serves as a 1st Lieutenant, RN, BSN in the United States Army.

Victoria is a Certified Financial Planner who joined as an associate advisor September of 2023. She is a proud graduate from Texas A&M University with a degree in Agricultural Economics and a minor in Financial Planning. While at A&M she was selected by the head of the Financial Planning department to be a financial planning ambassador for the program. After college she honed her skills through valuable experiences at Frost Bank's brokerage department where she was the financial planning specialist for over sixty advisors across Texas. Prior to that Victoria worked at Goldman Sachs as an analyst, where she received her SIE, Series 7, and Series 66 registrations. While there she developed financial reports and analysis with regard to asset allocation, retirement planning, risk management, and tax planning. Collaborating with employees from Fortune 500 companies, including Google and on a specialized team that took Coinbase public. With a strong foundation in financial services, Victoria is committed to providing tailored solutions and strategic advice to help individuals navigate the complexities of wealth management. Victoria lives in New Braunfels where she enjoys walks with her golden doodle, attending CrossFit classes and spending time with family and friends.